About Robeez
Robeez was founded in 1994, by Sandra Wilson, a working mom from Vancouver, BC. Looking to spend more time with her young son, Sandra started a home-based business. After handcrafting a pair of brightly colored, soft-soled leather shoes, she soon discovered that these shoes were more than just colorful designs. They actually helped her son as he learned to walk. And they helped Mom too, because no matter where he went, they always stayed on. True to her inspiration, Sandra named the shoes after her son and Robeez was born.

Today, Robeez is a proud member of the stride rite family and has grown to become one of the most beloved names in baby shoes. Through all its success, Robeez has remained committed to the promise of quality, style and above all, happy, healthy little feet. At the heart of the brand is the belief in a product that ‘creates moments you can delight in’. Across all that we do, Robeez will forever invite smiles and heartfelt reactions through its playful creativity, passionate commitment and proud craftsmanship.

About StrideRite
For more than 90 years, stride rite has designed and created footwear specifically to meet the needs of growing children. We have a passion for excellence in design and have been focused on ensuring the proper development of children’s feet. In all that we do, children are top of mind and we pride ourselves on our commitment to innovation, research, and technology to fit their needs. We never compromise in our commitment to quality; only the best in materials and craftsmanship for tiny stride rite toes. And it’s why our shoes are always uniquely designed to promote the development of healthy, happy, little feet. It’s a promise that unites the entire family of stride rite brands including Saucony, Sperry Top-Sider, Keds, Tommy Hilfiger, and the Jessica Simpson Collection. >

Why now "Robeez by StrideRite"?
Robeez, with its beloved designs and ‘best for baby’ features, is the perfect fit for stride rite. Not only do these two brands share so many of the same philosophies, the Robeez “pre-walker” focus compliments the stride rite line of children’s walking shoes. Robeez by stride rite is the first step in our S.T.E.P positioning. Robeez by stride rite will reach more moms and will capture her sooner and keep her longer.

Now moms can start their kids off with the comfort, style and craftsmanship of Robeez and grow straight into stride rite with the same level of quality and commitment to healthy development. It’s a natural pairing that brings new confidence to those first steps in baby shoes.

Has the product changed?
No, the product has not changed one bit. You’ll still receive the perfect fit in every step, along with the superior quality and craftsmanship you’ve come to know and expect from Robeez. The only thing that has changed is the logo - the same great product remains.

When did Robeez become a member of the StrideRite family?
Robeez became a part of the stride rite family in 2007. The head offices are now located in Boston..

What happened to Sandra Wilson?
When the sale of Robeez was completed in 2007, Sandra made the decision to step away from any future involvement. We wish her the best of success in her new endeavors!

Can I still buy Robeez on Robeez.com?
Yes, you can definitely still buy Robeez at Robeez.com. And on top of that, you can now find Robeez shoes in all stride rite stores as well as at www.striderite.com.

Has the quality of the product changed?
No, the quality of the product has not changed at all. We still continue to use superior quality materials and each season we promise to introduce more fun designs! Only the logo has changed.

Has the sizing changed?
No, the sizing hasn’t changed, so you can still expect the same amazing fit that you’ve come to love. As well, stride rite continually conducts extensive product research, including rigorous fit and wear testing. More than ever, we’re committed to creating the perfect fit.

Will Robeez be offered in new markets now?
For now, Robeez will continue to be offered in its current markets; however, we’re always looking for new avenues of distribution. If you would like to stay current on any new distribution plans, you can check out Robeez.com for updates.

Has the price changed?
No, the pricing remains the same. All of our customers will still be able to obtain the same premium product at the same price. And of course, we’ll continue to offer regular online specials as well.

What does this mean for Robeez in the long term?
Above all, know that Robeez will continue to remain the premium shoe you and your little ones have grown to love. Joining the stride rite family only opens more doors. stride rite is synonymous with innovation, research and technology and Robeez will benefit from the knowledge stride rite has acquired over the years. Now moms can experience the same level of quality and craftsmanship throughout their children’s development – from the Robeez pre-walkers all the way through the extensive line of stride rite walking shoes. In the long term, this helps ensure that kids of all ages can experience the delight, style and wellness that every step deserves.

It seems like you are walking away from Robeez and just incorporating it into stride rite?
No, we are not walking away from Robeez at all. We hold the core values of Robeez close to us and will ensure that quality, style and playful creativity always drive the promise of moments you can delight in. By joining stride rite, we’re able to provide our customers with an even more integrated line of baby shoes. Simply put, we’re better together. Robeez and stride rite are already united across so many shared philosophies and the line of Robeez pre-walkers is such a natural complement to the existing line of stride rite walking shoes.

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